{"id":9963,"date":"2025-12-11T10:03:33","date_gmt":"2025-12-11T09:03:33","guid":{"rendered":"https:\/\/www.seractive.es\/casos-dexit\/"},"modified":"2026-01-27T20:09:10","modified_gmt":"2026-01-27T19:09:10","slug":"casos-exit-retail-marqueting","status":"publish","type":"page","link":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/","title":{"rendered":"Casos d&#8217;\u00e8xit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9963\" class=\"elementor elementor-9963 elementor-4732\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd49f1 e-flex e-con-boxed e-con e-parent\" data-id=\"bfd49f1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5736756 e-con-full e-flex e-con e-child\" data-id=\"5736756\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8962b4c elementor-widget elementor-widget-heading\" data-id=\"8962b4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Casos d'\u00e8xit: <strong>hist\u00f2ries reals<\/strong> que demostren el nostre impacte<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c63ade e-con-full e-flex e-con e-child\" data-id=\"1c63ade\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a79a84 elementor-widget elementor-widget-heading\" data-id=\"1a79a84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultats tangibles en projectes de retail i m\u00e0rqueting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc412c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0cc412c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A SERACTIVE mostrem com les nostres solucions generen resultats reals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61e4ce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e61e4ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aqu\u00ed trobareu exemples concrets de com hem ajudat diferents empreses a optimitzar la gesti\u00f3 dels seus actius i materials de m\u00e0rqueting, millorant la seva efici\u00e8ncia i reduint costos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-610c0f7 e-flex e-con-boxed e-con e-parent\" data-id=\"610c0f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c557a84 elementor-widget elementor-widget-n-accordion\" data-id=\"c557a84\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2060\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2060\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Gesti\u00f3 Integral d'Equips de Fred: <strong>DANONE<\/strong> <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"94\" height=\"94\" viewBox=\"0 0 94 94\" fill=\"none\"><circle cx=\"47\" cy=\"47\" r=\"47\" fill=\"#424147\"><\/circle><path d=\"M70.3387 50.1199C71.5103 48.9483 71.5103 47.0488 70.3387 45.8772L51.2469 26.7853C50.0753 25.6138 48.1758 25.6138 47.0042 26.7853C45.8326 27.9569 45.8326 29.8564 47.0042 31.028L63.9748 47.9985L47.0042 64.9691C45.8326 66.1407 45.8326 68.0402 47.0042 69.2117C48.1758 70.3833 50.0753 70.3833 51.2469 69.2117L70.3387 50.1199ZM25.791 47.9985L25.791 50.9985H68.2174L68.2174 47.9985L68.2174 44.9985H25.791L25.791 47.9985Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"94\" height=\"94\" viewBox=\"0 0 94 94\" fill=\"none\"><circle cx=\"47\" cy=\"47\" r=\"47\" fill=\"#45BDA9\"><\/circle><path d=\"M65 33C65 31.3431 63.6569 30 62 30H35C33.3431 30 32 31.3431 32 33C32 34.6569 33.3431 36 35 36H59L59 60C59 61.6569 60.3431 63 62 63C63.6569 63 65 61.6569 65 60L65 33ZM32 63L34.1213 65.1213L64.1213 35.1213L62 33L59.8787 30.8787L29.8787 60.8787L32 63Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2060\" class=\"elementor-element elementor-element-ace5861 e-con-full e-flex e-con e-child\" data-id=\"ace5861\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2060\" class=\"elementor-element elementor-element-d489fc7 e-flex e-con-boxed e-con e-child\" data-id=\"d489fc7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3fe373 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f3fe373\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1011\" src=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-810x1024.jpg\" class=\"attachment-large size-large wp-image-9964\" alt=\"Actius de fred de Danone\" srcset=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-810x1024.jpg 810w, https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-237x300.jpg 237w, https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-768x971.jpg 768w, https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone.jpg 900w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d245f27 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"d245f27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"569\" src=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-mv.jpg\" class=\"attachment-large size-large wp-image-9965\" alt=\"Actius de fred de Danone\" srcset=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-mv.jpg 450w, https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-mv-237x300.jpg 237w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2060\" class=\"elementor-element elementor-element-a8859fa e-flex e-con-boxed e-con e-child\" data-id=\"a8859fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db83fdf elementor-widget elementor-widget-text-editor\" data-id=\"db83fdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un projecte que va transformar la gesti\u00f3 dels actius de fred de Danone i es va convertir en un referent del sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb26a0 elementor-widget elementor-widget-text-editor\" data-id=\"7fb26a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El 2004, <strong>Danone<\/strong> s&#8217;enfrontava a un repte cr\u00edtic: la companyia no disposava de tra\u00e7abilitat sobre els seus equips de fred ni informaci\u00f3 clara sobre el seu rendiment al punt de venda. Aquesta falta de visibilitat dificultava la presa de decisions, incrementava els costos i limitava el potencial comercial de la marca. <\/p><p>Per donar resposta a aquesta necessitat, <strong>SERACTIVE<\/strong> va proposar un pla integral que comen\u00e7ava amb una auditoria completa de tots els actius a Catalunya i evolucionava cap a un model global que inclo\u00efa emmagatzematge, servei t\u00e8cnic (SAT), reparacions al taller i distribuci\u00f3 dels equips.<\/p><p>El projecte es va iniciar com a prova pilot a <strong>Catalunya i el Pa\u00eds Basc,<\/strong> i els resultats obtinguts van impulsar la seva ampliaci\u00f3 immediata. En pocs mesos l&#8217;operaci\u00f3 es va estendre a la zona Centre, i en tan sols tres anys ja gestion\u00e0vem de forma completa totes les \u00e0rees d&#8217;Espanya, incloses les Illes Balears. <\/p><p>Gr\u00e0cies a aquest model, Danone va obtenir per primera vegada un control total dels seus actius: tra\u00e7abilitat en temps real, visibilitat operativa i un seguiment prec\u00eds del rendiment de cada equip. Aquesta optimitzaci\u00f3 va permetre <strong>reduir costos, augmentar la rendibilitat dels actius i garantir una major disponibilitat al punt de venda,<\/strong> refor\u00e7ant de forma significativa la pres\u00e8ncia i imatge de la marca. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2061\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2061\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Gesti\u00f3 de Materials de M\u00e0rqueting: <strong>Damm<\/strong> <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"94\" height=\"94\" viewBox=\"0 0 94 94\" fill=\"none\"><circle cx=\"47\" cy=\"47\" r=\"47\" fill=\"#424147\"><\/circle><path d=\"M70.3387 50.1199C71.5103 48.9483 71.5103 47.0488 70.3387 45.8772L51.2469 26.7853C50.0753 25.6138 48.1758 25.6138 47.0042 26.7853C45.8326 27.9569 45.8326 29.8564 47.0042 31.028L63.9748 47.9985L47.0042 64.9691C45.8326 66.1407 45.8326 68.0402 47.0042 69.2117C48.1758 70.3833 50.0753 70.3833 51.2469 69.2117L70.3387 50.1199ZM25.791 47.9985L25.791 50.9985H68.2174L68.2174 47.9985L68.2174 44.9985H25.791L25.791 47.9985Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"94\" height=\"94\" viewBox=\"0 0 94 94\" fill=\"none\"><circle cx=\"47\" cy=\"47\" r=\"47\" fill=\"#45BDA9\"><\/circle><path d=\"M65 33C65 31.3431 63.6569 30 62 30H35C33.3431 30 32 31.3431 32 33C32 34.6569 33.3431 36 35 36H59L59 60C59 61.6569 60.3431 63 62 63C63.6569 63 65 61.6569 65 60L65 33ZM32 63L34.1213 65.1213L64.1213 35.1213L62 33L59.8787 30.8787L29.8787 60.8787L32 63Z\" fill=\"white\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2061\" class=\"elementor-element elementor-element-8bf7151 e-con-full e-flex e-con e-child\" data-id=\"8bf7151\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2061\" class=\"elementor-element elementor-element-52b4470 e-flex e-con-boxed e-con e-child\" data-id=\"52b4470\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba70fe6 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"ba70fe6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-damm.jpg\" class=\"attachment-large size-large wp-image-9966\" alt=\"Gesti\u00f3 de materials de m\u00e0rqueting DAMM\" srcset=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-damm.jpg 900w, https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-damm-300x225.jpg 300w, https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-damm-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9daa8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"7e9daa8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"338\" src=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-damm-mv.jpg\" class=\"attachment-large size-large wp-image-9967\" alt=\"Gesti\u00f3 de materials de m\u00e0rqueting DAMM\" srcset=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-damm-mv.jpg 450w, https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-damm-mv-300x225.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2061\" class=\"elementor-element elementor-element-53f98d4 e-con-full e-flex e-con e-child\" data-id=\"53f98d4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2587736 elementor-widget elementor-widget-text-editor\" data-id=\"2587736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El 2005, <strong>DAMM<\/strong> necessitava centralitzar la gesti\u00f3 del seu material promocional i millorar la disponibilitat per al seu equip comercial.<\/p><p><strong>SERACTIVE<\/strong> va iniciar el projecte amb els serveis d&#8217;emmagatzematge, picking i distribuci\u00f3, i aviat vam desenvolupar una soluci\u00f3 digital a mida que va permetre controlar totes les refer\u00e8ncies i assignar material directament a cada membre de l&#8217;equip comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0edb0c elementor-widget elementor-widget-text-editor\" data-id=\"c0edb0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e0cies a aquest model, DAMM va obtenir tra\u00e7abilitat total, una distribuci\u00f3 m\u00e9s eficient i un equip comercial completament aut\u00f2nom en la gesti\u00f3 del seu material de m\u00e0rqueting, optimitzant temps, costos i pres\u00e8ncia al punt de venda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba0fa9a e-con-full e-flex e-con e-parent\" data-id=\"ba0fa9a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4416744 e-con-full e-flex e-con e-child\" data-id=\"4416744\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8f5166 e-con-full e-flex e-con e-child\" data-id=\"c8f5166\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casos d&#8217;\u00e8xit: hist\u00f2ries reals que demostren el nostre impacte Resultats tangibles en projectes de retail i m\u00e0rqueting A SERACTIVE mostrem com les nostres solucions generen resultats reals. Aqu\u00ed trobareu exemples concrets de com hem ajudat diferents empreses a optimitzar la gesti\u00f3 dels seus actius i materials de m\u00e0rqueting, millorant la seva efici\u00e8ncia i reduint costos. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9963","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hist\u00f2ries d&#039;\u00e8xit en retail i m\u00e0rqueting | Actius en punt de venda &#187; Seractive<\/title>\n<meta name=\"description\" content=\"Descobriu projectes reals que demostren impacte, innovaci\u00f3 i resultats tangibles en retail, m\u00e0rqueting i operacions a la botiga \ud83d\ude80\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hist\u00f2ries d&#039;\u00e8xit en retail i m\u00e0rqueting | Actius en punt de venda &#187; Seractive\" \/>\n<meta property=\"og:description\" content=\"Descobriu projectes reals que demostren impacte, innovaci\u00f3 i resultats tangibles en retail, m\u00e0rqueting i operacions a la botiga \ud83d\ude80\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/\" \/>\n<meta property=\"og:site_name\" content=\"Seractive\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T19:09:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"1138\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/\",\"url\":\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/\",\"name\":\"Hist\u00f2ries d'\u00e8xit en retail i m\u00e0rqueting | Actius en punt de venda &#187; Seractive\",\"isPartOf\":{\"@id\":\"https:\/\/www.seractive.es\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-810x1024.jpg\",\"datePublished\":\"2025-12-11T09:03:33+00:00\",\"dateModified\":\"2026-01-27T19:09:10+00:00\",\"description\":\"Descobriu projectes reals que demostren impacte, innovaci\u00f3 i resultats tangibles en retail, m\u00e0rqueting i operacions a la botiga \ud83d\ude80\",\"breadcrumb\":{\"@id\":\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#primaryimage\",\"url\":\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-810x1024.jpg\",\"contentUrl\":\"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-810x1024.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.seractive.es\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos d&#8217;\u00e8xit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.seractive.es\/ca\/#website\",\"url\":\"https:\/\/www.seractive.es\/ca\/\",\"name\":\"Seractive\",\"description\":\"Activos de punto de venta\",\"publisher\":{\"@id\":\"https:\/\/www.seractive.es\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.seractive.es\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.seractive.es\/ca\/#organization\",\"name\":\"Seractive\",\"url\":\"https:\/\/www.seractive.es\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.seractive.es\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.seractive.es\/wp-content\/uploads\/2025\/12\/seractive_fosc.png\",\"contentUrl\":\"https:\/\/www.seractive.es\/wp-content\/uploads\/2025\/12\/seractive_fosc.png\",\"width\":1163,\"height\":180,\"caption\":\"Seractive\"},\"image\":{\"@id\":\"https:\/\/www.seractive.es\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/seractive\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hist\u00f2ries d'\u00e8xit en retail i m\u00e0rqueting | Actius en punt de venda &#187; Seractive","description":"Descobriu projectes reals que demostren impacte, innovaci\u00f3 i resultats tangibles en retail, m\u00e0rqueting i operacions a la botiga \ud83d\ude80","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/","og_locale":"ca_ES","og_type":"article","og_title":"Hist\u00f2ries d'\u00e8xit en retail i m\u00e0rqueting | Actius en punt de venda &#187; Seractive","og_description":"Descobriu projectes reals que demostren impacte, innovaci\u00f3 i resultats tangibles en retail, m\u00e0rqueting i operacions a la botiga \ud83d\ude80","og_url":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/","og_site_name":"Seractive","article_modified_time":"2026-01-27T19:09:10+00:00","og_image":[{"width":900,"height":1138,"url":"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/","url":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/","name":"Hist\u00f2ries d'\u00e8xit en retail i m\u00e0rqueting | Actius en punt de venda &#187; Seractive","isPartOf":{"@id":"https:\/\/www.seractive.es\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#primaryimage"},"image":{"@id":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-810x1024.jpg","datePublished":"2025-12-11T09:03:33+00:00","dateModified":"2026-01-27T19:09:10+00:00","description":"Descobriu projectes reals que demostren impacte, innovaci\u00f3 i resultats tangibles en retail, m\u00e0rqueting i operacions a la botiga \ud83d\ude80","breadcrumb":{"@id":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#primaryimage","url":"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-810x1024.jpg","contentUrl":"https:\/\/www.seractive.es\/wp-content\/uploads\/2026\/01\/caso-exito-danone-810x1024.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.seractive.es\/ca\/casos-exit-retail-marqueting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.seractive.es\/ca\/"},{"@type":"ListItem","position":2,"name":"Casos d&#8217;\u00e8xit"}]},{"@type":"WebSite","@id":"https:\/\/www.seractive.es\/ca\/#website","url":"https:\/\/www.seractive.es\/ca\/","name":"Seractive","description":"Activos de punto de venta","publisher":{"@id":"https:\/\/www.seractive.es\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seractive.es\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.seractive.es\/ca\/#organization","name":"Seractive","url":"https:\/\/www.seractive.es\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.seractive.es\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.seractive.es\/wp-content\/uploads\/2025\/12\/seractive_fosc.png","contentUrl":"https:\/\/www.seractive.es\/wp-content\/uploads\/2025\/12\/seractive_fosc.png","width":1163,"height":180,"caption":"Seractive"},"image":{"@id":"https:\/\/www.seractive.es\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/seractive\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.seractive.es\/ca\/wp-json\/wp\/v2\/pages\/9963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seractive.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seractive.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seractive.es\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seractive.es\/ca\/wp-json\/wp\/v2\/comments?post=9963"}],"version-history":[{"count":3,"href":"https:\/\/www.seractive.es\/ca\/wp-json\/wp\/v2\/pages\/9963\/revisions"}],"predecessor-version":[{"id":10375,"href":"https:\/\/www.seractive.es\/ca\/wp-json\/wp\/v2\/pages\/9963\/revisions\/10375"}],"wp:attachment":[{"href":"https:\/\/www.seractive.es\/ca\/wp-json\/wp\/v2\/media?parent=9963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}